business

  • Business, Marketing

    9 Free Marketing Strategies to Use in Your Small Business

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    If you just launched your small business, chances are you are starting with a limited budget – both financially and in terms of time, especially when it comes to marketing and planning. So, here’s a list of 9 free marketing strategies that’ll improve your marketing and help you get more customers. Know your Customer Persona […]

  • Business, Marketing

    Marketing Skills You Need as a Small Business Owner

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    Marketing skills are essential for small business owners since you have to do everything yourself. From selling products and services, promoting them, and creating content that brings potential customers to you. Marketing skills are also critical because they can help you find your target audience. If you know your target audience, you can tailor your […]

  • Marketing, Social Media

    Social Media Marketing: What it is and Why it’s Important to Entrepreneurs

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    Social media marketing uses social networks and platforms such as Facebook, Twitter, and Instagram to create awareness about a product, service, or event. It is vital for entrepreneurs because it can help get your business or value out to the public. Social media marketing is important to solo entrepreneurs because: It directly engages your target […]

  • Marketing, Social Media

    Why Digital Marketing is a Vital Tool to Use as A Solo Entrepreneur

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    Digital marketing uses the internet, social media, mobile devices, and other electronic tools to reach customers. It has become an essential tool in every business’s marketing strategy. Digital marketing includes various techniques, from SEO to email campaigns, from Facebook ads to content marketing. It is about understanding what your customers want, which will help you […]

  • Four Ways to Take Advantage of Social Media as a Solo Entrepreneur
    Marketing, Social Media

    Four Ways to Take Advantage of Social Media as a Solo Entrepreneur

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    Social media is a great way to promote your business and get your message out. Free social platforms offer a cost-effective way to reach a broad audience. Many social platforms exist to choose from, but three are the most popular among solo entrepreneurs: LinkedIn, Twitter, and Facebook. Social media offers a level of engagement unlike […]