I’ll be honest — even thinking about social media used to make me feel like crawling under a blanket and hiding.
The constant pressure to post, the “consistency is king!” mantras, the advice that seems written for someone with a team of five and the executive functioning of a NASA engineer… no, thank you.
But here’s the truth I had to learn the hard way (read: through burnout and a few teary breakdowns in front of my laptop):
You don’t have to keep up with social media like everyone else.
Especially not if you’re neurodivergent. Or chronically tired. Or simply stretched too thin.
There’s another way. One that doesn’t require masking, draining your creative energy, or turning into a 24/7 content machine.
Let’s talk about it.
First of all: It’s okay if social media feels hard.
It’s okay if content planning gives you anxiety.
It’s okay if you go weeks without posting because your brain said “nope.”
It’s okay if your last story was… sometime in March. Maybe. You think.
Most of the “rules” out there were not made for people with brains like ours. They were built for consistency machines — not humans with sensory needs, executive dysfunction, energy crashes, and a limited number of spoons per day.
So let’s stop trying to meet an impossible standard.
You’re not failing — you’re filtering. And that’s an act of care.
Let’s talk about a softer system.
What if instead of chasing “shoulds,” we created a system that meets you where you are?
Here’s what that can look like:
1. Start with what feels good.
Forget what’s trending. What kind of content do you actually enjoy creating?
Maybe you love writing but hate filming. Or you’re great at sharing stories but not so much at graphic design. Lean into the path of least resistance. That’s where the sustainable magic lives.
Personally, I write first. My brain works best with words — I process through them. Reels come later (and only when I’m in the mood to show my face without resenting it).
2. Build a small, repeatable content stack.
Create 3–5 reusable content themes that speak to your audience and your energy levels.
For example:
Monday = a gentle reminder or tip
Wednesday = behind the scenes or client win
Friday = a “this is what I offer” post (but written like a friend, not a sales robot)
That’s it. No need for 30-day content calendars unless that actually helps you. (It doesn’t help me. I’ve tried.)
3. Batch on a good day. Forgive on the bad ones.
When you do have energy, make the most of it. Write a few captions at once. Save some stories to post later. Create a few carousel templates that future-you can just plug into.
And when you don’t have energy? Rest. Skip it. Come back when your brain is online again.
Nothing breaks when you miss a post. I promise.
Also: You’re allowed to ask for help.
This is the part that changed everything for me.
Once I started outsourcing small parts of my process — like scheduling posts, repurposing content, or even just brainstorming with someone who gets it — I realized social media doesn’t have to be a one-person show.
You don’t have to do it all.
You can be the visionary and be supported.
You can protect your peace and grow your visibility.
You can be real, honest, and inconsistent — and still build connection.
Final thoughts (and a deep exhale)
Social media can feel like a performance. But it doesn’t have to.
You can choose a softer pace.
You can build systems that hold you instead of pressuring you.
You can show up as you are, not as who you think you have to be.
Even if that means you only post once this week. Even if you ghosted your stories for two months. Even if your brain needs more breaks than the algorithm “recommends.”
You are not behind. You are not failing.
You are doing your best with what you have — and that is always enough.
If you ever want a hand building a system that actually works for your brain, I’d be honored to help.
This is the work I do — not just the systems and strategy, but the space-holding too.
