Just like in any conversation, if you want people to stick around and listen to what you have to say, you need to be engaging. The same is true for social media. If you want to build a following and keep people engaged, you need to post content that people will find interesting, entertaining, or both. But how do you do that? How do you engage your audience on social media?
Here are four tips for posting engaging content on social media:
1. Be timely
No one wants to hear about last week’s news. Suppose you want to get people engaged and post about current events that are relevant to your industry or niche. This shows that you’re tuned in and up-to-date on what’s happening in the world, making people more likely to trust your brand. You can also use timely posts to weigh in on hot-button issues and position yourself as an authority on the topics that matter most to your audience.
2. Be original
In a world where everyone is trying to sell something, it can be easy for your content to get lost in the noise. That’s why it’s important to post original content that will grab people’s attention and make them take notice of your brand. Think outside the box and come up with content that is truly unique—content that you know people will want to read, share, and comment on.
3. Be helpful
People use social media as a way to learn new things and get the information they couldn’t find anywhere else. If you can position yourself as a go-to source of helpful information, people will be more likely to engage with your content on a regular basis. So, next time you’re creating social media content, ask yourself if what you’re posting will actually help people in some way. If the answer is no, it’s probably best to scrap it and start from scratch.
4. Be visual
It’s no secret that we’re drawn to visuals over text—after all, a picture is worth a thousand words! When it comes to social media, this truism could not be more accurate. Posts with images or videos almost always perform better than those without them, so make sure you’re using visuals whenever possible. Not only will this help you get more engagement on your posts, but it will also make your brand more memorable in the minds of your followers.
Creating content that will engage your audience on social media is essential if you want to build a following and keep people interested in what you have to say. But with so much competition out there, it can be tough to stand out from the pack. Thankfully, by being timely, original, helpful, and visual with your content, you can increase engagement and get people talking about your brand!
