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If you’re running a small business, you know that one of the most important things you can do is get found online. That’s where search engine optimization (SEO) comes in. By utilizing a few key SEO strategies, you can ensure that your website is appearing as high as possible in search engine results pages (SERPs), which means more people are likely to find and visit your site. 

Not sure where to start? Don’t worry, I’ve got you covered. Keep reading for a helpful overview of some essential SEO strategies for small business owners.

1. Research Keywords

One of the cornerstone elements of good SEO is using the right keywords. These are the words and phrases that potential customers use when they search for businesses like yours. It’s important to conduct keyword research to ensure that you’re using the most effective keywords for your business—keywords that will help you attract your target audience and convert them into customers.

There are a number of different tools you can use to research keywords, including Google Ads Keyword Planner and Moz Keyword Explorer. Once you’ve identified some potential keywords, take some time to integrate them into your website content—including your website copy, product descriptions, blog posts, and more. But beware: don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. This not only turns off potential customers but can also get you penalized by Google. Instead, focus on using keywords thoughtfully and sparingly throughout your content.

2. Optimize Your Website Content

It’s not enough to simply find the right keywords for your website content—you also need to make sure that your content is high-quality and informative if you want it to rank well in SERPs. That’s why it’s important to have well-written website copy that clearly outlines what your business does, as well as blog posts, product descriptions, and anything else on your site. Not a strong writer? No problem—there are plenty of freelance writers who would be happy to help create content for your site. 

3. Optimize Your Website for Mobile

Did you know that more than 60% of all internet searches are now performed on mobile devices? That number is only going to continue to grow in the years to come—which is why it’s essential to make sure that your website is optimized for mobile. A mobile-friendly website will not only help improve your SEO but will also provide a better experience for the users who visit your site from their smartphones or tablets. Not sure if your site is already mobile-friendly? You can use Google’s Mobile-Friendly Test tool to find out.

4. Build Backlinks

In order for your website to rank well in SERPs, search engines need to trust that it’s an authority on the subject—and one way they determine this is by looking at how many other websites are linking back to yours (i.e., backlinks). The more backlinks you have from high-quality websites, the better chance you have of ranking well in SERPs—so start building those backlinks! There are a number of ways you can do this, such as guest blogging or submitting articles to directories and other websites in your industry.

Following these four basic SEO strategies will help get your small business started on the right foot when it comes to getting found online by potential customers—which is essential if you want to drive traffic (and sales!) through your website. Keep in mind that SEO is an ongoing process; there are always new things you can do to optimize and improve your website, so don’t hesitate to experiment and try new tactics as you go along!

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You’ve written a blog post and hit publish. Congrats! The hard work is over, right? Wrong. The real work begins now. See, a blog post isn’t like a traditional article. Once it’s published, you can’t just sit back and wait for the readers to come to you. You have to actively promote your blog post if you want people to read it.

But how do you promote a blog post? By repurposing your content, that’s how! Repurposing is when you take your original content and use it in different ways to reach different audiences. For example, you can take a blog post and turn it into:

– An infographic

– A podcast episode

– A video  

– A SlideShare presentation                   

– A series of tweets or Facebook posts

– An email newsletter 

– A printed booklet or handout                    

The possibilities are endless! And the best part is that once you’ve created the content, all you have to do is share it with your audience—you don’t have to start from scratch every time. Talk about a time saver! Not sure where to start? Here are some tips:

1. Choose one piece of content to repurpose

Don’t try to tackle too many things at once, or you’ll get overwhelmed. Start small and work your way up.

2. Decide which format would be best for your repurposed content

 Not all types of content will work for all formats—you need to choose something that will make sense for the new medium.

 3. Create an outline for your repurposed content

This will help keep you focused and on track as you’re creating your new piece. 

4. Put your own spin on things

Just because you’re using someone else’s content doesn’t mean you can’t put your own unique spin on it. Be creative!     

5. Promote, promote, promote!

Once you’ve created your repurposed content, make sure you share it with your audience, so they can check it out too. 

Repurposing your blog posts is a great way to get more mileage out of your content while also saving time and effort in the long run. So what are you waiting for? Start brainstorming ways you can breathe new life into your old blog posts today!                         

Repurposing your blog posts is a great way to get more mileage out of your content, while also saving time and effort in the long run. So what are you waiting for? Start brainstorming ways you can breathe new life into your old blog posts today!

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Just like in any conversation, if you want people to stick around and listen to what you have to say, you need to be engaging. The same is true for social media. If you want to build a following and keep people engaged, you need to post content that people will find interesting, entertaining, or both. But how do you do that? How do you engage your audience on social media?

Here are four tips for posting engaging content on social media:

1. Be timely

No one wants to hear about last week’s news. Suppose you want to get people engaged and post about current events that are relevant to your industry or niche. This shows that you’re tuned in and up-to-date on what’s happening in the world, making people more likely to trust your brand. You can also use timely posts to weigh in on hot-button issues and position yourself as an authority on the topics that matter most to your audience.

2. Be original

In a world where everyone is trying to sell something, it can be easy for your content to get lost in the noise. That’s why it’s important to post original content that will grab people’s attention and make them take notice of your brand. Think outside the box and come up with content that is truly unique—content that you know people will want to read, share, and comment on.

3. Be helpful

People use social media as a way to learn new things and get the information they couldn’t find anywhere else. If you can position yourself as a go-to source of helpful information, people will be more likely to engage with your content on a regular basis. So, next time you’re creating social media content, ask yourself if what you’re posting will actually help people in some way. If the answer is no, it’s probably best to scrap it and start from scratch.

4. Be visual 

It’s no secret that we’re drawn to visuals over text—after all, a picture is worth a thousand words! When it comes to social media, this truism could not be more accurate. Posts with images or videos almost always perform better than those without them, so make sure you’re using visuals whenever possible. Not only will this help you get more engagement on your posts, but it will also make your brand more memorable in the minds of your followers. 

Creating content that will engage your audience on social media is essential if you want to build a following and keep people interested in what you have to say. But with so much competition out there, it can be tough to stand out from the pack. Thankfully, by being timely, original, helpful, and visual with your content, you can increase engagement and get people talking about your brand!

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The tactics you apply to engage your audience on social media might vary depending on your social media marketing goals, resources, and tools. Here’s a list of my top five suggestions to get you started.

1. Set up a consistent content posting schedule

It is essential to post content on a regular basis so that your audience stays interested in what you have going.

Consider setting up an automated system for posting new posts at set times each week or month.

You can also split more extensive pieces of writing into smaller chunks, which will be more manageable if they’re published over several days instead of one big block of information.

Another way to make sure that your content is posted on a consistent basis is to hire a virtual assistant. A virtual assistant can handle all the details of content creation and posting, freeing up your time to focus on other aspects of your business.

2. Gather feedback to hear from your audience 

You need to be able to hear what your audience is thinking and feeling so that you can make adjustments on the fly. Feedback provides data-driven insights into how well their experience was, which will help guide future decision-making in product or service offerings.

Gather feedback from customers about everything, ranging from UI/UX designs all the way down to small details like font selection. This allows businesses to operate more efficiently because they know where their strengths lie, improving user satisfaction levels.

3. Jump into conversations

Engaging your followers requires you to communicate and engage with them.

Joining conversations is one of the most practical and efficient ways to interact and engage with your social media audience.

4. Promote your work across different platforms

Cross-promotion can help you improve your social media engagement.

In order to increase interaction, a good content production plan frequently requires thinking outside the box and straying from tried-and-true social media marketing techniques.

Cross-promotion of your content across social media platforms is one approach to doing this. Your audience will see more of your content, and this will create more opportunities for interaction.

Include links to your other social media profiles in your captions, descriptions, etc. as a cross-promotional strategy.

By doing this, you make it easier for people to find you on social media, which is wonderful for your brand’s exposure and awareness.

For instance, you could include the URL of your Instagram on your Facebook page.

5. Cultivate a brand voice

Your brand may become more approachable and genuine in the eyes of social media users by developing an authentic brand voice.

You can build trust with your potential consumers by having a solid and consistent brand voice. It may encourage them to interact with your brand and ultimately fulfill your conversion goals.

Bonus:

6. Leverage trending topics

Utilize trending themes!

Creating or sharing information on the hottest subjects is a great way to engage your social media consumers.

On social media sites, hot topics may spread like wildfire very fast.

If you use the appropriate strategy, even a single mention of a trending topic may inspire your audience to comment on, like, and share your content, increasing engagement.

You can also concentrate on well-liked subjects associated with your brand, market, or industry.

That’s how you engage your audience on social media. Take advantage of popular subjects and create a plan to leverage them to increase social media engagement.

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If you just launched your small business, chances are you are starting with a limited budget – both financially and in terms of time, especially when it comes to marketing and planning.

So, here’s a list of 9 free marketing strategies that’ll improve your marketing and help you get more customers.

Know your Customer Persona

A customer persona (or buyer persona) is a semi-fictional archetype that represents the key characteristics of a large segment of your audience, and it’s based on the data you’ve collected from web analytics and user research.

The purpose of customer personas is to create reliable and realistic representations of your key audience segments for reference. Creating customer personas, and using them to guide your business, can help you focus on the needs of your customers.

Build an email list

An email list is nothing more than a collection of email addresses from people who have subscribed to your newsletter, website, or blog, and its primary purpose is to increase the number of your potential leads.

The first step toward creating your first email list is finding an email service provider. It is important to make sure that they have a minimum of capabilities, like providing a variety of sign-up forms, having the ability to send the sign-up to different lists, monitoring the effectiveness of each form, and sending automated messages.

You should also keep your list current. At least a large percentage of subscribers change their email addresses each year, so make sure to delete the inactive ones at least once a year. Remember, you should focus on quality over quantity.

Building an email list is, in theory, not a very complicated process. However, it does require one thing: that you have visitors to your website.

So here are some proven methods for getting that traffic in the first place.

• Create engaging content. Great content will bring visitors to your site. You just have to make sure that you have a clear call to action and a link that goes to the page you want your visitors to see.

• Write Guest Posts. Guest posting for other websites is an effective way to generate backlinks, boost referral traffic, and increase search engine results page (SERP) rankings.

• Keep active on social media. Social media is huge for attracting visitors. To increase your website traffic, make sure to interact with followers by replying to them, reposting their content, and tagging them. You should also use hashtags that are relevant to your business or include enticing information from the content to encourage people to click on the link you provide.

Sign up for Google My Business

Claiming your Google My Business listing is one of the simplest ways to gain traffic and customers. It is, in my opinion, the best free marketing strategy you can apply to your business. Google My Business is a listing of your business’s operating information, reviews, posts, and so much more. When used correctly, it is a powerful tool that can increase your revenue and provide valuable insights about your customers.

• Make sure your information is accurate, detailed, and updated.
• Ask for reviews (and respond to them. Yes, even the negative ones!)
• Speak directly to your customers through Google My Business messages.
• Add posts to share business updates.
• Track user actions.

Give things away for free

People love free stuff. So, offering a good deal or a giveaway on your website or social media business page is a great way to get more interest and business. You don’t have to offer anything big. Often, a small item like a coupon code for free shipping or a percentage off a future order will do the trick.

Nonetheless, the business this generates can be great and people might want to share your giveaway with their friends or social media followers.

Set SMART goals

When you start a business, you have a lot of goals. Perhaps you want to reach a certain number of customers by the end of the year or generate a profit by a certain month or year. Whatever goals you choose for yourself, make sure they’re SMART goals.

So, what are SMART goals?

SMART goals are a planning technique that includes five criteria that business owners can use to define and assess goals. So, what exactly do SMART goals stand for?

To help you set goals in your organization, the SMART method employs the acronym:

• Specific: Be as specific as possible about your goal.
• Measurable: Analyze whether you were successful in reaching your goal.
• Attainable: Include a practical strategy that divides your general objective into smaller action steps.
• Relevant: Create goals that are relevant to your business strategy, mission statement, market, client base, and sector.
• Time-bound: Set goals for a given timeframe.

The SMART approach will assist you in better outlining your goals and providing a clear understanding of what you want to achieve.

Improve your online visibility

The pandemic has taken online shopping to new heights, and it’s a trend that shows no signs of faltering. Whether you like it or not, the first place consumers look for information about your company is online. Even if they plan to buy from you in person, now is the time to build a website if you don’t have one.

Your website will be the first impression of your business for many potential customers. It’s essential that it’s both professional and engaging. Keep in mind to include all the necessary information about your company that your customers might need. At a bare minimum, include contact information, pricing, business hours, street address and/or service area, and, if pertinent, delivery, and refund information.

Make sure your website is SEO-friendly

With an SEO-friendly website set up and running, you can hope for organic traffic. This should be a priority before you venture into other marketing options. A crucial step to organically growing your business is ensuring your business website is optimized for search engines and conversions.

• Your website design should support an easy and user-friendly user experience (UX).
• Another crucial SEO aspect includes the keywords that you decide to use.
• To further improve your position in SERPs and your brand authority, it’s very important that you regularly create good-quality and engaging content for your target audience.
• In terms of SEO, long-tail keywords work the best in this case.
• While it’s still essential to include your keywords, the best approach to content creation would be to incorporate content hubs.

Enhance Social Media Strategy

There are around 3.78 billion social media users worldwide in 2021, and that number is projected to keep growing in upcoming years. That is potentially a very strong market of consumers looking to buy goods and services, possibly clients for your business. Also, more than 50% of brands are discovered on social media.

So yes, social media channels are great places to connect with your family and friends, but are also great for growing your business. With a little planning, social media channels can easily turn into budget-friendly platforms for establishing your brand and growing your reach.

Here are some tips to help you out with your social media strategy:

• Choose platforms that your target audience uses the most.
• Humanize your brand. Add the human element to make it easy for people to understand and empathize with you and your brand.
• On a frequent basis, share engaging and meaningful material
• Use hashtags that are relevant to both your niche and your target audience.
• Add relevant information about your company, including a link to your business website.

Repurpose content on multiple channels

The success of a marketing strategy depends on the constant production of qualified, authentic, and persona-adequate content.

Your content calendar should always be full to maintain the relevance of your channels. And while this sounds like a challenging task, it doesn’t have to be.

By using a repurposing content strategy, you will be able to make the process faster and more productive.

Ways to repurpose content for your business:

• YouTube videos or webinars can be divided into different parts and published on Facebook and/or Instagram.
• E-books can be the source of several blog posts, which in turn can be announced on other social media platforms.
• Share testimonials on your social media to enhance the credibility of your company.
• If your digital marketing strategy is efficient, turn that data into a case study.

Repurposing content is a great way of exploring new audiences and creating even better experiences for your customers. Also, the benefits related to time management cannot be discarded.

So go ahead and make changes to your existing content and keep your editorial calendar full!

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Marketing skills are essential for small business owners since you have to do everything yourself. From selling products and services, promoting them, and creating content that brings potential customers to you. Marketing skills are also critical because they can help you find your target audience. If you know your target audience, you can tailor your marketing efforts to them, which will be more effective.

Here are five marketing skills you’ll need to be a successful business owner:

Decision-making

To make good decisions, one must have strong decision-making skills. Entrepreneurs need to recognize the best marketing plan for their company and how it will fit their goals and objectives. A crucial skill for a marketer is identifying marketing channels and analyzing which ones will be most effective. In addition, certain decisions are based on risk analysis, like choosing a business partner that can help reach your target market.

Problem-Solving

Marketing is difficult to break into and sometimes mistakes are made, even with the best intentions. When it comes to problem-solving skills and marketing, you can’t afford any mistakes. With so many things happening in marketing and advertising, it can be hard to keep track of your business.

Communication

Communication skills are vital in a marketing business too. If you want to succeed, you need to be a good communicator. Communication starts with understanding your audience and the context of the message. It is essential to use keywords targeted to your audience to get your message across effectively.

Creativity and Writing

Another important skill needed as an entrepreneur is creativity and writing skills. The ability to express oneself through creative writing can go a long way in marketing one’s brand. In addition, aspiring entrepreneurs need to be able to communicate with their potential customers, and the only way to do so is through words.

Focus and Flexibility

In the age of digital marketing, it’s important to have a strong focus and remain flexible. There is no one right approach to digital marketing. Instead, the key is to find balance and to be able to capitalize on opportunities that arise as they come.

With these skills, the right marketing techniques are better executed and more efficient. In other words, just because you follow specific marketing techniques doesn’t mean you will automatically be successful if you don’t have the right skills to communicate and deliver value to your target audience.

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Social media marketing uses social networks and platforms such as Facebook, Twitter, and Instagram to create awareness about a product, service, or event. It is vital for entrepreneurs because it can help get your business or value out to the public.

Social media marketing is important to solo entrepreneurs because:

It directly engages your target audience.

Social media is a great way to engage your audience and keep them up to date on what’s happening in your world. You can easily target specific audiences with the information they’re interested in. Using hashtags is a popular way to engage and find your target audience on many platforms, including Facebook, Instagram, and Snapchat.

For example, if you have a company called “MOVING COMPANY,” you might choose to use the hashtag “#MovingCompany” at the beginning of your posts. Then tag the company name in the post to ensure that anyone interested in moving their current location to yours will find the information they need to decide.

It Reaches More Loyal Customers

Businesses can now reach more loyal customers than ever before by posting content on Facebook, Twitter, and Instagram. Eighty-four percent of people trust a company more if they see the company’s social media account or website on the landing page. And seventy-one percent of people would actually follow the company’s social media account if they liked what they saw on the platform.

It Helps to Promote Your Products and Services

An ODM Group study found that 74% of consumers are influenced by social media. This is because social media provides a connection between customers and businesses. In addition, the use of social media creates a two-way conversation between consumers and marketers. This means that the consumer can also share feedback about how they feel about the product or service being offered.

This can be done more personally and directly with social media than with traditional media.

Social media is a crucial marketing tool you can’t skip as a solo entrepreneur. This tool helps you reach more people and improve your communication to provide better products and services. Over time, social media helps increase your revenue as you have another way to share your products or services with your target audience. So don’t delay. To succeed at online marketing, first, you should look for the right social media platform for your business. And then share your best content regularly.

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Digital marketing uses the internet, social media, mobile devices, and other electronic tools to reach customers. It has become an essential tool in every business’s marketing strategy. Digital marketing includes various techniques, from SEO to email campaigns, from Facebook ads to content marketing. It is about understanding what your customers want, which will help you sell your product or services to them.

The following is why digital marketing is critical to your use as a solo entrepreneur:

Brand Awareness and Visibility

From social media to email marketing, entrepreneurs can use these tools to connect with and reach their target audience. As a solo entrepreneur, you need to understand digital marketing because it can help you grow your business by reaching out to more people and increasing your customer base.

Improved Customer Experience and Relationships

Digital marketing plays a vital role in developing customer relationships and improving your customer experience. Entrepreneurs need to have a fundamental understanding of using digital media to ensure positive customer interaction. If your audience doesn’t understand your value or can’t use your products and services quickly, they won’t have an enjoyable experience. You retain an audience by giving them a good user experience and providing high value through content.

Cost-Effective, Scalable, and Sustainable

Fortunately for us, getting started with digital marketing is now more affordable than ever before. Businesses can invest in advertising their products and services with a relatively small budget, and the potential customer base is exponentially more extensive.

Increased Sales and Profitability

Digital marketing can also increase sales and profitability by providing a more efficient and direct route to your ideal customer. It is easy to increase your revenue when your target audience knows about you and what value you can provide. Content optimized for search engines, Facebook ads, and lead magnets are three great ways to increase your sales and profitability through digital marketing.

As you can see, digital marketing is crucial for any business owner who wants to succeed today. However, you are unlikely to find your target audience or effectively communicate with them without it. On top of this, digital marketing also enables you to find new opportunities for your products and services. So, if you need a way to target potential clients interested in what you do and want to learn more about your work, you must invest in digital marketing.

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