Business Archives - Multilingual VA

Managing Life & Business When You’re Neurodivergent and Overwhelmed

Mariana Carabaneanu — Mon, 12 May 2025 08:32:12 +0000

Let’s start here:

If you’re currently overwhelmed — not just “a bit busy” but can’t-think, can’t-move, everything-feels-like-too-much overwhelmed — I want you to know something:

You are not alone.
You’re not failing.
And you don’t have to power through or disappear.

You’re allowed to ask for a different way.

What overwhelm actually feels like when you’re neurodivergent

For me, it’s usually subtle before it’s not.

It starts with missed messages, unread tabs, meals skipped without realizing. Then I lose track of what day it is. I start sleeping more — or not at all. I avoid my inbox because it makes my chest hurt. I forget what I’m doing mid-task and hop to something else, then something else again. Eventually, I freeze.

No, I don’t need a new planner.
No, a Pomodoro timer isn’t going to save me.
I need space.

It’s not just “too much to do.” It’s too much coming at you at once.

Overwhelm for a neurodivergent brain isn’t just about having a lot on your plate.
It’s about:

Too many open loops
Unclear priorities
Sensory overload
Decision fatigue
Guilt for not doing enough
Shame for needing rest

If that’s you, you’re not behind. You’re maxed out. That’s different.

Step one: Let it be messy. Then cut it in half.

If your brain is spiraling right now, the first move isn’t to catch up. It’s to pause and ask:

“What can I let go of, at least for today?”

Your nervous system needs a reset, not a productivity sprint.

Give yourself permission to:

• Answer that email tomorrow
• Push that deadline back
• Order food instead of cooking
• Let someone else (hi ) take care of the backend

You don’t need to organize your chaos first to deserve support.

Step two: Pick one small step (and only one)

When I’m overwhelmed, I often write a huge brain dump list…
Then I stare at it and freeze again.

Instead, I’ve learned to ask:

“If I only did one thing today, what would move the needle or reduce my stress the most?”

Not ten things.
Not a perfectly productive day.
One thing.

Then I give myself a tiny reward for doing it (cup of tea, favorite show, dopamine scroll). That’s how momentum builds — gently.

Step three: Build your own “rescue plan”

I now keep a personal system I call my rescue board. It’s not fancy.
It’s a Notion template with 3 categories:

“When I feel like I’m spiraling…” (things to notice + pause)
“Emergency Tools” (what helps quickly: music, nature, phone-free hour, etc.)
“Support Options” (who I can ask for help, tasks I can delegate)

This isn’t about fixing everything. It’s about feeling less alone in the moment.

You don’t have to handle everything.

Not in life.
Not in business.
Not even in your own systems.

If you’re navigating both the visible and invisible load of being a neurodivergent human — especially while trying to run things — your capacity might not look like other people’s. And that doesn’t make you less capable.

It means you need different supports. Ones that are designed with your brain in mind.

That’s literally what I’m here for.

The post Managing Life & Business When You’re Neurodivergent and Overwhelmed appeared first on Multilingual VA.

Why You’re Sabotaging Your Business with Confirmation Bias (and How to Break the Cycle)

Mariana Carabaneanu — Sat, 04 Jan 2025 19:33:03 +0000

Some years back, I rediscovered introspection and shadow work, and when I looked back at my career and later, my business, I realized I was driven entirely by fear. At the time, I thought I was just being cautious, but in reality, I was holding myself back because I didn’t believe I could succeed. I kept finding evidence to support my fears and ignored the facts that showed I could actually pull it off. Sound familiar?

If you’ve ever talked yourself out of a good idea or convinced yourself that something “just won’t work,” you might be letting confirmation bias run the show.

What’s confirmation bias, you ask? It’s when we subconsciously seek out evidence that supports our existing beliefs while ignoring anything that contradicts them. And when we’re in business, those beliefs are often rooted in fear or doubt. The result? Self-sabotage.

Here’s how to recognize when it’s happening and how to stop it from derailing your business.

Spot the Signs of Confirmation Bias

First things first: you have to know what to look for. When you’re making decisions about your business, take a moment to check in with yourself. Are your thoughts leaning toward fear? Are you searching for reasons something won’t work? For example, maybe you think launching a new offer is too risky. Ask yourself:

“Am I basing this on facts or just fear?”
“Is this decision aligned with my long-term goals, or am I avoiding discomfort?”

Self-awareness is key here. When you can identify these patterns, you’ve already taken the first step toward breaking them.

Get a Second Opinion (From the Right People)

When your brain is stuck in confirmation bias mode, it’s hard to see the big picture. That’s why it’s so helpful to bring in trusted advisors, mentors, or even colleagues for a fresh perspective. They might point out opportunities or solutions you’ve overlooked.

Here’s the thing: make sure the people you’re turning to align with your values and goals. The last thing you want is advice from someone who doesn’t understand your vision.

For instance, if you’re thinking about scaling your business but feel unsure, ask someone who’s been there. They can help you weigh the risks without letting fear cloud your judgment.

Practice Mindfulness to Stay Grounded

When you’re stuck in your own head, confirmation bias has a field day. Practicing mindfulness can help you tune into the present moment and stop those unhelpful thought patterns in their tracks.

Try incorporating mindfulness into your daily routine:

– Start your day with a 5-minute meditation to clear your mind.

– Take breaks to step outside, breathe, and reset.

– Journal about your fears and goals to bring subconscious thoughts to the surface.

The goal is to keep yourself grounded to make decisions based on reality, not fear.

Test Your Assumptions

Think you’re not cut out for something? Or that a strategy won’t work for your business? Instead of taking those thoughts at face value, test them. Treat your assumptions like hypotheses and put them to the test with small, low-risk experiments.

For example:

– If you think a social media campaign won’t work, run a small test with a limited budget and analyze the results.

– If you’re convinced people won’t pay for a premium offer, survey your audience or run a beta launch to gauge interest.

You might be surprised by what you learn when you challenge your own beliefs.

Remember Why You Started

At the end of the day, it all comes back to your “why.” Why did you start your business in the first place? What impact do you want to make? When self-doubt starts to creep in, reconnect with that purpose. It’ll remind you that the risks are worth it and help you push past the fear.

Breaking the cycle of self-sabotage isn’t easy, but it’s worth it. By recognizing confirmation bias, seeking fresh perspectives, and staying mindful, you can make decisions that move your business forward—not hold it back.

Want to Dive Deeper Into Breaking Free from Confirmation Bias?

Recognizing and overcoming confirmation bias is no small feat—it takes practice, reflection, and the right tools to challenge those negative thought patterns. That’s why I’ve created a free, step-by-step workbook designed to help you reframe your mindset, identify automatic thoughts, and build confidence in your decision-making.

Think of it as your pocket guide to staying grounded and aligned with your goals. With practical exercises and actionable prompts, this workbook is perfect for tackling those moments when fear or doubt tries to take the wheel. Remember: progress, not perfection, is the goal.

Do you need personalized support to stay on track? Let’s work together to build your business in a way that aligns with your vision and values. Schedule a free consultation with me today!

The post Why You’re Sabotaging Your Business with Confirmation Bias (and How to Break the Cycle) appeared first on Multilingual VA.

E-commerce Made Easy – How a Virtual Assistant Can Help You Sell More Online

Mariana Carabaneanu — Tue, 25 Apr 2023 11:45:06 +0000

As a solopreneur and small business owner, juggling multiple tasks can feel overwhelming. You have to handle everything from administration to marketing to customer service. And if you run an e-commerce business, things can get even more complicated. From optimizing your website to managing inventory, there’s so much to take care of. But what if I told you that a virtual assistant is the solution that can make your life a lot easier?

A virtual assistant can help you take on a wide range of tasks, from organizing your emails to managing your inventory, and everything in between. They can help you optimize your website for search engines, create engaging social media content, and reach out to potential customers. With a virtual assistant, you’ll have more time to focus on growing your business, which means more sales and ultimately more revenues.

“But isn’t a virtual assistant just another expense?”

Now, I know what you’re thinking – “I can’t afford a virtual assistant, my business is too small!” But here’s the thing – you don’t need a full-time assistant to get the benefits. Hiring a virtual assistant (VA) on a project-based or hourly basis can be a game-changer for your e-commerce business. They can help you streamline your business, automate tasks, and ultimately help you grow your sales.

Research shows that one of the primary pain points of small business owners is managing their time effectively. Running an online store means managing multiple tasks – managing your website, maintaining your social media presence, managing inventory, customer service, and fulfilling orders, among many other things. All of these tasks can be incredibly time-consuming, leaving you with little time to focus on actually growing your business.

So, while it’s true that hiring a virtual assistant will cost you money, it’s an excellent investment that will pay off in the long run.

But let’s talk specifics. Here are a few ways in which an e-commerce virtual assistant can help you sell more online:

1. Optimize Your Website

Your website is the face of your business. It’s the first point of contact customers have with your brand, and first impressions matter! A VA can help you optimize your website to ensure it’s visually appealing, easy to navigate, and SEO-friendly. They can help you with tasks such as keyword research, image optimization, and meta descriptions, create engaging content, and update your products and inventory. They can also ensure that your website is mobile-friendly, as many shoppers are using their smartphones to make purchases. This will help improve your search rankings, attract more customers, and ultimately drive more sales.

2. Boost Your Online Presence

Social media is an incredibly powerful tool when it comes to promoting your business. But creating engaging content and managing multiple social media accounts can be overwhelming. That’s where a virtual assistant comes in. They can help you create a social media strategy, curate content, and engage with your followers, which will help increase your visibility and ultimately drive more sales.

3. Improve Your Customer Service

Good customer service can make or break a business. In fact, studies show that 86% of customers are willing to pay more for great customer service. But as a solopreneur, it can be challenging to provide round-the-clock customer support. A VA can help you by managing emails, responding to customer inquiries, and resolving complaints. They can ensure that your customers feel heard and valued, which can lead to repeat business and positive word-of-mouth marketing.

4. Manage Your Inventory

Stock management is particularly crucial for e-commerce businesses. But staying on top of your inventory is critical to your success. Overstocking can lead to wastage, while understocking can result in lost sales. A VA can help you manage your inventory by updating stock levels, tracking sales, and forecasting demand. This will ensure that you have the right amount of stock at the right time, which can boost your bottom line.

5. Digital Marketing

Marketing is essential to any business’s success, but it can be overwhelming to handle on your own. A VA can assist with tasks such as email marketing, PPC advertising, and influencer outreach. They can help you develop targeted campaigns that resonate with your audience and generate leads and sales. Plus, they can analyze data to identify areas for improvement and optimize your marketing efforts.

In conclusion, hiring a virtual assistant can be a cost-effective way to boost your e-commerce business. By delegating tasks such as website optimization, social media management, customer service, inventory management, and digital marketing, you can focus on growing your business and increasing sales. So, get yourself a VA and watch your business thrive!

The post E-commerce Made Easy – How a Virtual Assistant Can Help You Sell More Online appeared first on Multilingual VA.

Get Rid of Administrative Chaos – Your Guide to Virtual Administrative Services

Mariana Carabaneanu — Tue, 25 Apr 2023 10:18:44 +0000

As a solopreneur, you’re likely used to doing everything yourself. You’re the accountant, marketer, customer service representative, and administrative assistant. But let’s face it, administrative tasks can be a real headache. From scheduling appointments to responding to emails, administrative tasks can easily take up a significant portion of your day.

Administrative tasks are often seen as a necessary evil, but they don’t have to be. With virtual administrative services, you can get rid of administrative chaos once and for all. Not only will this free up your time, so you can focus on growing your business, but it will also save your sanity.

So, what exactly are virtual administrative services? Virtual administrative services are a way to outsource administrative tasks to a remote administrative assistant. This assistant will take care of all those pesky tasks that take up too much of your time.

There are a lot of advantages to using virtual administrative services. For one, you won’t have to pay for office space or equipment. You’ll also be able to work with a virtual assistant who has the specific skills you need, and you won’t have to worry about managing employees.

But perhaps the most compelling reason to use virtual administrative services is the time you’ll save. Instead of spending hours answering emails, scheduling appointments, and managing your social media accounts, you’ll be able to focus on the parts of your business that you love.

Now, before you rush out to hire a virtual assistant, there are a few things you should consider. First, you need to figure out which tasks you want to outsource. Do you want someone to handle your inbox? Do you need help with social media management? Once you know which tasks you want to outsource, you’ll be able to find a virtual assistant with the specific skills you need.

Another thing to consider is communication. Since your assistant will be working remotely, you’ll need to have a solid communication plan in place. You’ll need to decide how often you want to communicate and how you’ll communicate (e.g. email, phone, or video chat). You’ll also need to be clear about deadlines and expectations.

Finally, you’ll need to find a virtual assistant who you can trust. This means doing your research and reading reviews from other clients. You’ll also want to have a trial period to make sure that you and your assistant are a good fit.

In conclusion, virtual administrative services are a great way to get rid of administrative chaos. They allow you to focus on growing your business while someone else takes care of the administrative tasks. Just be sure to do your research, have a communication plan in place, and find an assistant who you can trust.

So go ahead, take the plunge, and say goodbye to administrative chaos once and for all! Your sanity (and your business) will thank you.

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How to Keep Your Sanity and Communicate Effectively

Mariana Carabaneanu — Mon, 20 Feb 2023 17:10:48 +0000

A Guide for the Busy Professional

Luckily, there are some simple steps you can take to improve your communication skills and keep your business running smoothly. Here are four tips for better communication in the workplace.

1. Schedule regular check-ins with your clients.

When you’re managing multiple projects, it’s easy to forget to touch base with your clients. But regular check-ins are essential for maintaining a good working relationship. Schedule time each week to update your clients on your progress and get feedback on their vision for the project. This will help ensure that everyone is on the same page and will save you time (and headaches) down the road.

2. Set clear deadlines—and stick to them.

One of the quickest ways to lose a client’s trust is to miss a deadline. When setting deadlines, be realistic about what you can achieve and build in some wiggle room in case something comes up. Most importantly, make sure you communicate these deadlines to your team and clients—nothing is more frustrating than being kept in the dark about when a project will be completed.

3. Follow up—always.

Whether you’re sending an email or leaving a voicemail, always follow up with a thank-you message or phone call. This small gesture shows that you value your client’s time and appreciate their business. It’s also a good way to keep your name top-of-mind in case they have any future projects that need attention. Plus, it doesn’t hurt to send a handwritten note from time to time—a personal touch always goes a long way.

4. Delegate when necessary.

There’s no shame in admitting that you can’t do it all—in fact, it’s one of the smartest things you can do for your business. If you’re feeling overwhelmed by your workload, consider hiring a virtual assistant to help lighten the load. They can handle tasks like scheduling appointments, conducting research, or following up with clients so that you can focus on the big picture. And if you’re worried about losing control of the project, set clear expectations upfront and establish regular check-ins so that you can stay in the loop every step of the way.

Good communication is essential for any successful business venture—but it’s especially important if you’re wearing multiple hats or managing several projects at once. By following these four simple tips, you can streamline your workflow, build better relationships with your clients, and keep your business running like a well-oiled machine. And if you ever find yourself struggling to keep up with the demands of daily life, don’t hesitate to delegate—it just might be the best thing you ever do for your business (and your sanity).

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How to get your business to rank higher on Google

Mariana Carabaneanu — Sat, 14 Jan 2023 15:07:46 +0000

Don’t you just love it when you type something into Google and there are already a few websites that come up that almost perfectly answer your search query? It’s like a dream come true. But truth be told, getting your business to rank higher on Google is no easy feat. It takes a lot of hard work, dedication, and knowledge of SEO. Lucky for you, I have some tips and tricks that will help skyrocket your business up the Google rankings ladder. Let’s get started.

1. Optimize Your Website for Mobile Devices

It might seem obvious now, but back in the day, it was all about optimizing your website for desktop devices. Nowadays, more people use their mobile phones than ever before to search for what they need online. That being said, if your website isn’t optimized for small screens or slow internet speeds, then you’re setting yourself up for failure from the very beginning. Make sure your website looks great on all devices—desktop, laptop, tablet, and smartphone—to increase your chances of showing up on the first page of search results!

2. Create Content That Offers Value

When it comes to SEO content creation, always keep in mind that quality trumps quantity every time. If you create content that offers value—like blog posts with helpful tips or informative videos—you will not only help those who find it but also improve your chances of ranking higher on Google. The key here is relevancy—make sure whatever content you create is related to what people are actually searching for online so that they can find it easily!

3. Utilize Keywords Strategically

The key to successful SEO lies in how well you utilize keywords within your content. Keyword research is an important part of any SEO strategy because it allows you to understand what terms people are searching for and how often they are searching for them. That way, you can craft content around those words or phrases to increase visibility and ranking potential. Also, keep in mind the importance of quality over quantity. Don’t just throw random keywords into your content just for the sake of having them there; instead, focus on creating targeted topics and titles around specific terms or phrases so that searchers can easily find exactly what they’re looking for!

Conclusion: As a business owner who wants their site to rank higher on Google, it’s essential to stay informed about the latest trends and strategies in SEO so that you can optimize accordingly. Remember these three tips: optimize your website for mobile devices, create content that offers value by using relevant keywords strategically, and utilize keywords strategically within your content so as not to compromise its quality while still increasing its potential reachability. With these tips under your belt, I guarantee that you’ll be well on your way toward achieving greater success with SEO! Good luck!

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4 Ways to Connect With Your Clients

Mariana Carabaneanu — Tue, 06 Dec 2022 10:58:47 +0000

In the business world, your network is your net worth. The people you know – and more importantly, the people who know, like, and trust you – are your best asset. They’re also your best source of referral business. But how do you actually connect with these people in a way that’s genuine, helpful, and memorable?

Here are four tips to get you started:

1. Seek first to understand, then to be understood.

Too often in business (and life), we go into conversations with the intent of selling our product or service. But if you want to make a lasting impression, start by getting to know the other person. When you take the time to learn about their goals, their challenges, and what they’re working on, they’ll be more likely to reciprocate – and more likely to do business with you down the line.

2. Ask open-ended questions

If your goal is truly to get to know someone, closed-ended questions won’t cut it. Stick to open-ended questions that can’t be answered with a simple yes or no. This will show that you’re interested in learning more about the other person, and it will give them an opportunity to share as much (or as little) as they want about themselves.

3. Follow up after meetings and phone calls

Sending a handwritten note or an email after meeting someone for the first time is a small gesture that can make a big impression. Not only does it show that you remembered them, but it also shows that you were paying attention during your conversation and that you value their time. This is especially important if you’re meeting with a busy person who might not have the time (or inclination) to keep in touch on their own.

4. Don’t be afraid of social media

In today’s digital age, there’s no excuse for not staying connected with your clients – even if you only see them once a year at an industry conference. Platforms like LinkedIn make it easy (and acceptable) to reach out and stay top-of-mind without being too “sales-y.” Just remember to keep things professional – this isn’t Facebook, after all! – and avoid any potential client landmines like political rants or unsolicited advice.

The bottom line is this: if you want referral business, start by making connections with clients (and potential clients). These relationships will be crucial when it comes time for them to recommend your services – so make sure you’re investing time in them from Day 1! By following these four simple tips, you’ll be well on your way to building strong relationships that will last for years to come.

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Everything You Need to Know About Multilingual Virtual Assistants

Mariana Carabaneanu — Mon, 17 Oct 2022 14:51:51 +0000

In today’s globalized world, it’s more important than ever to be able to communicate with people in different languages. That’s where multilingual virtual assistants come in! A multilingual virtual assistant is a person who provides administrative, creative, or technical support to clients from a remote location. What sets them apart from regular virtual assistants is that they’re able to communicate with clients in multiple languages.

So, why would you need a multilingual virtual assistant? There are a few reasons.

Firstly, if you have an international clientele, it can be helpful to have someone on your team who can communicate with them in their own language. This way, you can avoid any miscommunications or misunderstandings. You’ll also save money – hiring an in-house customer support team can be expensive, especially if you’re looking for people who are fluent in multiple languages. With a multilingual virtual assistant, you’ll be able to get all the benefits of an in-house customer support team without having to pay the high costs associated with staffing one.

Secondly, if you’re planning on expanding your business into new markets, a multilingual assistant can help you with translations and other language-related tasks. You’ll also have more time to focus on your business – If you’re spending most of your time dealing with customer support issues, then you’re not going to have much time left over to focus on running your business. With a multilingual virtual assistant handling all of your customer support needs, you’ll be free to focus on growing your business without having to worry about the day-to-day tasks of running it.

Finally, if you simply want to add another language to your skill set, working with a multilingual virtual assistant is a great way to learn!

Not sure if a multilingual virtual assistant is right for you? Here are a few things to keep in mind. Firstly, consider what languages you need your virtual assistant to be proficient in. Do you have an international clientele? Are you looking to expand into new markets? Once you’ve identified the languages you need, start looking for candidates who are native speakers of those languages. It’s also important to consider other factors such as cost, availability, and time zone differences.

In conclusion, a multilingual VA can be a valuable asset for any business owner or individual seeking administrative support. A multilingual virtual assistant can help smooth out the communication process if you have an international clientele or are looking to expand into new markets. When searching for the right candidate, be sure to consider what languages you need and other important factors such as cost and availability.

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How To Build A Brand Around Yourself

Mariana Carabaneanu — Fri, 23 Sep 2022 16:37:45 +0000

In today’s digital world, it’s easier than ever to build a brand around yourself. Whether you’re an entrepreneur or an influencer, creating a strong personal brand can help you stand out from the competition and attract your ideal clients or followers. Here are four tips to get you started:

First, define your niche

What are you passionate about and what do you want to be known for? Once you know your niche, you can start creating content that resonates with your audience and helps you build authority in your field.

Second, be consistent

When it comes to building a personal brand, consistency is key. Whether it’s the topics you write about, the photos you share, or the social media platforms you use, make sure everything aligns with your overall brand message.

Third, be authentic

In order to build a strong connection with your audience, it’s important to be authentic and transparent. Share your story and let people get to know the real you.

Fourth, add value

What can you offer that will help solve your audience’s problems or make their life easier? When you provide value, people will begin to see you as an expert in your field and will be more likely to do business with you.

By following these simple tips, you can start to build a personal brand that will help you achieve success in all areas of your life.

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9 Free Marketing Strategies to Use in Your Small Business

Mariana Carabaneanu — Thu, 01 Jul 2021 12:00:28 +0000

Photo by Dominika Roseclay: https://www.pexels.com/photo/brown-framed-eyeglasses-905163/

If you just launched your small business, chances are you are starting with a limited budget – both financially and in terms of time, especially when it comes to marketing and planning.

So, here’s a list of 9 free marketing strategies that’ll improve your marketing and help you get more customers.

Know your Customer Persona

A customer persona (or buyer persona) is a semi-fictional archetype that represents the key characteristics of a large segment of your audience, and it’s based on the data you’ve collected from web analytics and user research.

The purpose of customer personas is to create reliable and realistic representations of your key audience segments for reference. Creating customer personas, and using them to guide your business, can help you focus on the needs of your customers.

Build an email list

An email list is nothing more than a collection of email addresses from people who have subscribed to your newsletter, website, or blog, and its primary purpose is to increase the number of your potential leads.

The first step toward creating your first email list is finding an email service provider. It is important to make sure that they have a minimum of capabilities, like providing a variety of sign-up forms, having the ability to send the sign-up to different lists, monitoring the effectiveness of each form, and sending automated messages.

You should also keep your list current. At least a large percentage of subscribers change their email addresses each year, so make sure to delete the inactive ones at least once a year. Remember, you should focus on quality over quantity.

Building an email list is, in theory, not a very complicated process. However, it does require one thing: that you have visitors to your website.

So here are some proven methods for getting that traffic in the first place.

Create engaging content. Great content will bring visitors to your site. You just have to make sure that you have a clear call to action and a link that goes to the page you want your visitors to see.

Write Guest Posts. Guest posting for other websites is an effective way to generate backlinks, boost referral traffic, and increase search engine results page (SERP) rankings.

Keep active on social media. Social media is huge for attracting visitors. To increase your website traffic, make sure to interact with followers by replying to them, reposting their content, and tagging them. You should also use hashtags that are relevant to your business or include enticing information from the content to encourage people to click on the link you provide.

Sign up for Google My Business

Claiming your Google My Business listing is one of the simplest ways to gain traffic and customers. It is, in my opinion, the best free marketing strategy you can apply to your business. Google My Business is a listing of your business’s operating information, reviews, posts, and so much more. When used correctly, it is a powerful tool that can increase your revenue and provide valuable insights about your customers.

Make sure your information is accurate, detailed, and updated.
Ask for reviews (and respond to them. Yes, even the negative ones!)
Speak directly to your customers through Google My Business messages.
Add posts to share business updates.
Track user actions.

Give things away for free

People love free stuff. So, offering a good deal or a giveaway on your website or social media business page is a great way to get more interest and business. You don’t have to offer anything big. Often, a small item like a coupon code for free shipping or a percentage off a future order will do the trick.

Nonetheless, the business this generates can be great and people might want to share your giveaway with their friends or social media followers.

Set SMART goals

When you start a business, you have a lot of goals. Perhaps you want to reach a certain number of customers by the end of the year or generate a profit by a certain month or year. Whatever goals you choose for yourself, make sure they’re SMART goals.

So, what are SMART goals?

SMART goals are a planning technique that includes five criteria that business owners can use to define and assess goals. So, what exactly do SMART goals stand for?

To help you set goals in your organization, the SMART method employs the acronym:

Specific: Be as specific as possible about your goal.
Measurable: Analyze whether you were successful in reaching your goal.
Attainable: Include a practical strategy that divides your general objective into smaller action steps.
Relevant: Create goals that are relevant to your business strategy, mission statement, market, client base, and sector.
Time-bound: Set goals for a given timeframe.

The SMART approach will assist you in better outlining your goals and providing a clear understanding of what you want to achieve.

Improve your online visibility

The pandemic has taken online shopping to new heights, and it’s a trend that shows no signs of faltering. Whether you like it or not, the first place consumers look for information about your company is online. Even if they plan to buy from you in person, now is the time to build a website if you don’t have one.

Your website will be the first impression of your business for many potential customers. It’s essential that it’s both professional and engaging. Keep in mind to include all the necessary information about your company that your customers might need. At a bare minimum, include contact information, pricing, business hours, street address and/or service area, and, if pertinent, delivery, and refund information.

Make sure your website is SEO-friendly

With an SEO-friendly website set up and running, you can hope for organic traffic. This should be a priority before you venture into other marketing options. A crucial step to organically growing your business is ensuring your business website is optimized for search engines and conversions.

Your website design should support an easy and user-friendly user experience (UX).
Another crucial SEO aspect includes the keywords that you decide to use.
To further improve your position in SERPs and your brand authority, it’s very important that you regularly create good-quality and engaging content for your target audience.
In terms of SEO, long-tail keywords work the best in this case.
While it’s still essential to include your keywords, the best approach to content creation would be to incorporate content hubs.

Enhance Social Media Strategy

There are around 3.78 billion social media users worldwide in 2021, and that number is projected to keep growing in upcoming years. That is potentially a very strong market of consumers looking to buy goods and services, possibly clients for your business. Also, more than 50% of brands are discovered on social media.

So yes, social media channels are great places to connect with your family and friends, but are also great for growing your business. With a little planning, social media channels can easily turn into budget-friendly platforms for establishing your brand and growing your reach.

Here are some tips to help you out with your social media strategy:

Choose platforms that your target audience uses the most.
Humanize your brand. Add the human element to make it easy for people to understand and empathize with you and your brand.
On a frequent basis, share engaging and meaningful material
Use hashtags that are relevant to both your niche and your target audience.
Add relevant information about your company, including a link to your business website.

Repurpose content on multiple channels

The success of a marketing strategy depends on the constant production of qualified, authentic, and persona-adequate content.

Your content calendar should always be full to maintain the relevance of your channels. And while this sounds like a challenging task, it doesn’t have to be.

By using a repurposing content strategy, you will be able to make the process faster and more productive.

Ways to repurpose content for your business:

YouTube videos or webinars can be divided into different parts and published on Facebook and/or Instagram.
E-books can be the source of several blog posts, which in turn can be announced on other social media platforms.
Share testimonials on your social media to enhance the credibility of your company.
If your digital marketing strategy is efficient, turn that data into a case study.

Repurposing content is a great way of exploring new audiences and creating even better experiences for your customers. Also, the benefits related to time management cannot be discarded.

So go ahead and make changes to your existing content and keep your editorial calendar full!

The post 9 Free Marketing Strategies to Use in Your Small Business appeared first on Multilingual VA.